As of June 2007, this module has been revised. Please check the bottom of the Acknowledgements page to find out if you have a © 2007 Student Guide. If you’re using the Second Printing 2007 version of the or the Student Guide, you’re all set. If not, all text highlighted in gray links to pages from the © 2007 Student Guide.
For Your Glossary Student Guide page 2
RAGS TO RICHES
The Rags to Riches simulation for Session 1 is not available this semester. We apologize for any inconvenience and are doing our best to make the simulation available as soon as possible.
Please begin the module with the reading Business Success and Failure and proceed with Session 2. Check back for updates on the availability of the simulation.
Please begin the module with the reading Business Success and Failure and proceed with Session 2. Check back for updates on the availability of the simulation.
My Ice Shavings! Business Plan Student Guide pages 9–15
Building a Business Project Guidelines Student Guide pages 18–19
ANALYZING AND INTERPRETING RESEARCH
Team Instructions Student Guide pages 35–37
Question 2:
Look through the survey questions and data shown in the NoNaymz Survey Data Spreadsheet; decide which parts of the
survey will help you conduct your analysis.
EXTENSION 2.1
Watch the video The Merchants of Cool, an episode from the television series Frontline. View the "Hunting for Cool" segment of the video and write an essay that responds to the following statement:
In much the same way that the British Empire tried to take over Africa and profit from its wealth, corporations look at teens like this massive empire they are colonizing. And their weapons are films, music, books, CDs, Internet access, clothing, amusement parks, and sports teams.
In much the same way that the British Empire tried to take over Africa and profit from its wealth, corporations look at teens like this massive empire they are colonizing. And their weapons are films, music, books, CDs, Internet access, clothing, amusement parks, and sports teams.
Is "cool hunting" an ethical or unethical way of conducting research? Do marketers respond to the interests of teenagers or influence them?
For Your Glossary Student Guide page 42
FIND THE MISTAKES
In this activity, you’ll use spreadsheets to analyze various aspects of business finances. In your Spreadsheet team, look at My Ice Shavings! Errors Spreadsheet. There are several mistakes in the formulas used to calculate the finances for My Ice Shavings! Find and correct the mistakes.
Find the Mistakes Student Guide pages 43–44
Extension 3.1 Student Guide page 56
Compiling Your Data Student Guide page 58
No student resources for this activity.
THE EFFECT OF TECHNOLOGY ON INDUSTRY
The following resources will help you during your Napster Debate:
"Napster Shutdown Robs the Masses"
Recording Industry Association of America
Newshour Extra: The Napster Debate
Building a Business Presentations Student Guide page 91
Statistics Review Appendix Student Guide pages 92–96
No student resources for this activity.
Advanced Excel Functions (Activity 4)
Persuasive Techniques (Activity 5)
Presentation Format and Style (Activity 6)
Using Excel (Activity 3)
7/18/07
A project of EDC, Inc. Education Development Center, Inc. works closely with Ford Motor Company Fund